Taking the Once out of Once In A Lifetime
Citi Entertainment is one of the largest entertainment platforms in the financial services industry, giving exclusive access to 10,000+ live events and experiences to every Citi cardholder.
Strategically, we needed to make Citi Entertainment feel both exclusive and accessible. Our answer to the challenge was to create an evocative multi-channel campaign for awareness while developing an innovative and easy way for customers to interact with the platform - by using their voice.
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Creating Awareness & Anticipation
We used TV and OLV to show cardholders the true benefit that comes with having a Citi card and access to thousands of concerts and 8000+ sports events: the excitement and anticipation of these unique experiences that starts long before the event itself.
Hey Google, Talk to Citi Entertainment
Building on the emotional connection our awareness campaign created with cardholders, we wanted to reinforce our perception as an innovative bank by rethinking traditional user experiences.
With a skill for Alexa and action for Google assist, the Citi Entertainment voice app is the first of its kind in the financial category; giving customers access to pre-sale, Citi preferred tickets, and exclusive experiences with thousands of artists, in a constantly evolving database, all with the sound of their voice.